It seems like everytime I log into Facebook, there's something new. Be it the layout, the features available or the look. It seems like Facebook changes more than the weather.
One of the newest features I've seen in the past few months is the introduction of weather data at the top of my news feed. I've seen it on both the PC web based version of Facebook and the Facebook app. Earlier this month, Kevin Selle who runs the Digital Meteorologist blog (check it out, cool, thought provoking stories there) wrote a story about seeing forecasts appear at the top of his Facebook feed too.
What we have here is an opportunity for Facebook to be helpful. We've seen Facebook go down the road of public safety before, implementing the "Safety Check" after major disasters and crises such as Hurricane Matthew and the Orlando Nightclub Shooting.
Imagine- a Tornado Warning is issued. A red banner appears at the top of your Facebook feed, or on your app showing that there is a Tornado Warning in effect. The app could use Facebook's locations services or the computer based version could use your home city.
If there was a share button attached to it, you could share it with your friends and potentially warn more people. For hurricanes, the NHC work with Facebook to get the forecasts for affected areas at the top of feeds.
Of course, none of this works without Facebook's help. I'd imagine unless a company like The Weather Channel wants to sponsor it, it won't ever happen either. But a meteorologist can dream...
Perhaps instead of turning people away from television, it could be a way of sending them to get more information. Similar to how weather radios work. When you get the alert on your weather radio, it's a heads up to get more information. Let's hope at least. No more without warning...